Press Release

Former Kellogg Company Chief Financial Officer Fareed Khan Joins Surterra Wellness to Become New Chief Financial Officer

Khan Brings Broad CFO Experience at Global, Multi-Billion Dollar Consumer Goods Companies

ATLANTA, Georgia – July 9, 2019 – Surterra Wellness (Surterra), one of the fastest growing health and wellness companies in the United States (U.S.), today announced the expansion of its senior leadership team with the appointment of Fareed Khan as Chief Financial Officer (CFO). In this role, Khan will lead Surterra’s finance group and be responsible for corporate finance, investor relations, tax and shared services activities. Khan joins Surterra from the Kellogg Company, the multinational food brand, where he was CFO.

Khan brings a decade of experience as CFO at multi-billion dollar, public and private global consumer goods companies, including not only the Kellogg Company but also U.S. Foods and United Stationers. At Kellogg Company, Khan helped drive the adoption of a new corporate strategy, which included revitalizing key brands through targeted investment and transforming the company’s portfolio through M&A. Khan previously served as Division CEO of a multi-billion-dollar revenue operating unit at USG Corporation after 12 years of steady ascent through key operating roles at the company. Early in his career, Khan was a management consultant at McKinsey & Company, where he advised global organizations in the industrial, electronics and life-sciences industries. Khan holds an MBA from the University of Chicago and an undergraduate degree in engineering from Carleton University in Ottawa, Canada.

“We’re thrilled to welcome Fareed to Surterra’s executive leadership team as CFO, where he will broadly contribute to Surterra’s continuing transformation. Fareed’s track record of translating strategy into initiatives that drive growth for both private and public companies, across a number of industries, will propel our continued success. Importantly, his values and passion for meeting the needs of our consumers are a great fit with Surterra’s culture,” said Surterra Chief Executive Officer and Chairman William “Beau” Wrigley, Jr.

“Joining Surterra at this particular time of the company’s evolution and of the cannabis industry’s continued trajectory couldn’t be more exciting for me,” said Fareed Khan, Surterra Wellness CFO. “I’m proud to join Beau and the Surterra leadership team in bringing innovative and global brands that can improve the wellbeing of consumers around the globe. I look forward to building upon the company’s phenomenal growth to date to make Surterra a leading force in the cannabis industry.”

James Whitcomb, who has served as CFO of Surterra since helping launch the company in 2016, will become Executive Director of Corporate Development responsible for strategic M&A and corporate development, legal, and group real estate initiatives. In this executive role, he will continue as a member of the Office of the CEO and Surterra’s Board of Directors.

“As an executive team and Board member, and close advisor to me, James will continue to focus on driving key partnerships, sophisticated M&A, and investment strategy as we expand our brands globally,” said Wrigley.

“We’ve come a long way since I joined Surterra as its first CFO three years ago. As we have been growing dramatically and strategically, we have also been planning to bring on an institutional grade financial leader,” said Whitcomb. “Fareed’s global, large company CFO experience runs the gamut from corporate finance, strategic M&A, risk management and governance activities, and is perfectly aligned to Surterra’s needs at this pivotal time.”

Surterra’s Leadership Team

Khan joins Surterra’s exceptional senior executive team, which includes distinctive expertise from top companies and diverse industries:

  • CEO and Chairman William “Beau” Wrigley Jr., former Chairman and CEO of the family-founded, global gum and confections company Wm. Wrigley Jr. Company
  • Executive Director Ed Brown, former CEO of the Patrón Spirits Company
  • Executive Director of Operations Kevin Fisher, co-founder and former CEO of New England Treatment Access (NETA) and Molecular Infusions (Mi)
  • Executive Director of Strategy James “Jay” Holmes from Wychwood Asset Management
  • Executive Director of Corporate Development James Whitcomb, from Perella Weinberg Partners and an early leader of Surterra
  • Chief Information Officer Neil Hampshire from ModusLink Global Solutions, Avon, Gillette
  • Other seasoned leadership team members from bold-faced, global companies in diverse industries including consumer packaged goods, beverage and alcohol, technology, healthcare, biopharmaceuticals, and the military
About Surterra Wellness

Surterra Wellness (Surterra) is one of the nation’s fastest growing health and wellness companies. With vertical operations in Florida, Texas and Nevada, and Massachusetts, Surterra brings a broad portfolio of high-quality brands to meet the needs of individuals who choose the natural medical relief and wellness enhancing benefits of cannabis products. Surterra offers a wide variety of medical, health and wellness products in multiple delivery options, including vaporizer pens, tinctures, oral sprays, topical creams, time released transdermal patches, and soft gels.

The company’s brand portfolio includes:
  • Surterra Wellness
  • Florida’s Finest
  • Coral Reefer
  • The Apothecary Shoppe
  • and New England Treatment Access
    (NETA) products.

Founded in 2014, Surterra serves thousands of consumers each year.
For more information, please visit

Surterra Wellness Media Contact:

Laurie MacKenzie
SVP Corporate Communications