Press Release

Surterra Wellness and Endless Summer to Develop Iconic Cannabis Brand of Products

Exclusive Deal Will Extend into Cannabis Wellness Area; Initial Product Launch Anticipated for Fall of 2019

ATLANTA, GA – May 2, 2019 – Surterra Wellness (Surterra), one of the nation’s fastest growing health and wellness companies, announced today that the company has entered into a worldwide licensing agreement with Perfect Wave Holdings to develop a new line of cannabis and hemp-based wellness products wrapped around the iconic theme of the classic lifestyle documentary “The Endless Summer.” Under the terms of this exclusive deal, Surterra will develop and market a line of Endless Summer-branded cannabis and hemp products and related merchandise under the namesake of the world-famous surf film from the 1960s.

“The collaboration with Endless Summer reflects Surterra’s approach to bringing the broadest portfolio of high-quality cannabis-based wellness products to consumers through exclusive collaborations,” said Surterra Chairman and CEO William “Beau” Wrigley, Jr. “The Endless Summer is the most famous surf film of all-time—and has transformed into a powerful brand that evokes a lifestyle of getting the best out of life and nature, resonates globally and spans generations. The team at Perfect Wave believe in our intention to bring natural, cannabis-based alternatives to consumers to help them find their personal path to wellness, and, importantly, they share our business values and standards.”

Legendary Oscar-nominated filmmaker Bruce Brown (1937-2017) first released The Endless Summer in 1964 to packed auditoriums around the country, while unleashing a new surf-inspired pop culture that has since emerged as a global phenomenon connecting millions of fans around the world.

“We chose Surterra Wellness as our exclusive partner to extend the Endless Summer brand to cannabis and hemp-based offerings because of their leadership position in this exciting, emerging marketplace, along with their core understating of the true essence and generationally transcendent nature of the masterpiece Bruce Brown created,” said Matti Anttila, CEO of Perfect Wave Holdings. “Surterra Chairman and CEO Beau Wrigley is a visionary and has proven leadership in building global, iconic brands. We look forward to working side by side with Beau and the whole Surterra team to develop an innovative global brand in the cannabis and hemp space.”

The Endless Summer cannabis brand will be aimed at the adventurous consumer who seeks natural products and experiences in their quest for wellness, and will include a variety of products using various combinations of cannabis and hemp, and will include beverages, topicals, vape oils, and more. Initially, some of the Endless Summer brand will be exclusively distributed through the more than 23 Florida Surterra Wellness Centers, subject to Florida Department of Health approval, and will soon be available in other states, including California and Nevada, by fall 2019.

The Endless Summer licensing agreement comes a few weeks after Surterra kicked-off the national launch of the Coral Reefer™ cannabis brand, a range of wellness-focused cannabis products and lifestyle merchandise. Coral Reefer vape formulations were developed to reach individuals seeking natural relief for a variety of ailments.

About Surterra Wellness

Surterra Wellness (Surterra) is one of the nation’s fastest growing health and wellness companies. With vertical operations in Florida, Texas and Nevada, and a pending acquisition in Massachusetts, Surterra brings a broad portfolio of high-quality brands to meet the needs of individuals who choose the natural medical relief and wellness enhancing benefits of cannabis products. Surterra offers a wide variety of medical, health and wellness products in multiple delivery options, including vaporizer pens, tinctures, oral sprays, topical creams, time released transdermal patches, and softgels. The company’s brand portfolio includes: Surterra Wellness, Florida’s Finest, The Apothecary Shoppe, and Coral Reefer brands. Founded in 2014, Surterra serves thousands of consumers each year. For more information, please visit

About Perfect Wave Holdings, Inc.

Perfect Wave Holdings, Inc., a master license holder for the iconic surf film The Endless Summer and related Bruce Brown Films properties, is an affiliate of global brand management and licensing company Cloudbreak Brands. The company’s brand portfolio includes lifestyle brands Hawaiian Island Creations (HIC), NESTA and One California Day.

Related Links: