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What is 710 Day?

"When flipped upside down, the number 710 spells OIL – making 7/10 the perfect day to celebrate the world of cannabis oils & concentrates."

July 8, 2021

July 10, also known as 710 Day, is cannabis culture’s second favorite unofficial holiday. When flipped upside down, the number 710 spells OIL – making 7/10 the perfect day to celebrate the world of cannabis oils & concentrates.

Oil Day, or Dab Day as some call it, doesn’t quite have the legendary history of its counterpart 4/20. No one really knows when 710 Day hit the scene, but the earliest recognized celebrations began in the 2010s as states like Colorado and California began to legalize recreational cannabis. This legalization made it safer and easier to access cannabis concentrates like oil, wax and shatter. As cannabis concentrates grew in popularity with both medical and recreational users alike, so did the 710 Day movement.

This year we’re getting in the 710 spirit with our staff’s favorite tips & tricks for creating the best concentrate experience you can.


The holy grail of 710 supplies, cannabis oil is available in many different forms and intake methods. The potency and concentration of this oil varies by product, but essentially cannabis oils are a concentrated form of cannabinoids and other molecules that are extracted from the raw plant material through a variety of processes. The most common forms of oil are vapes, distillate and full spectrum oil.


Pro tip:

Use a lower setting on your battery for the best flavor and smoothness.

– Lacie, Palm Bay

Vape cartridges and pens are a great way for consumers who enjoy the fast onset time of flower but don’t like the experience of smoking.


Pro tip:

Run the Twistspenser under hot water for 30 seconds to loosen it up. Makes it much easier to dispense!

– Heather, Summerfield

Distillates are highly concentrated cannabis oils that may deliver potent, long-lasting effects. Consumers often use distillate to “dab,” or heat the oil on a specialized device that produces inhalable vapors. While it sounds similar to vaping, dabbing typically involves much more concentrated products and might not be the best option for new consumers.

Full Spectrum Oil (FSO)

Pro tip:

When consuming concentrates, like FSO, try to do it after a meal. THC binds to lipids, so having food in your stomach can typically help enhance your experience.

– Marisa, Ft. Walton Beach

This type of oil, known in some places as Rick Simpson Oil, is made using a simplified extraction process that retains more of the plant’s natural terpene profile and beneficial plant lipids. It tends to be darker and thicker than most distillate, and may offer a more potent experience.

Other Concentrates

Cannabis concentrates come in a variety of different textures and consistencies, usually determined by the extraction process. There is no “best” concentrate out there – it’s all about what feels right for you.


Pro tip:

Try a cold start dab. Load product into your device prior to heating. Heat incrementally to produce enough vapor. Repeat until dose is achieved and product consumed.

– Quin, Tampa

Shatter is full spectrum concentrate made using ethanol extraction. It has a brittle, glass-like texture that can easily be broken into smaller pieces for consistent dosing.

Soft Wax

Pro tip:

Toothpicks work so well for wax! Just do a little whipping action, make a little blob on top of the toothpick and plop that right onto your device.

– Rosa, Orlando

Soft wax is made using C02 extraction, and has a uniquely pliable, sticky texture. Most people consume it on the same type of dabbing device that can be used for distillate, shatter and FSO.


Pro tip:

Store your concentrate in the freezer to preserve those beautiful, tasty terpene profiles.

– Michael, Merritt Island

Kief is a solventless concentrate that’s produced by the plant itself. It’s collected by sifting flower buds through a series of fine mesh screens, producing a concentrate with a fine, sand-like consistency. If you’re new to concentrates (but enjoy smoking flower), kief might be a great option to try.

Whatever concentrate you choose, make sure to start low and go slow. Concentrates can be very potent, so it’s important that you start with small doses until you know how your body will react. And remember, you should always consult your physician before trying a new product.


Absolutely a great dispensary. Team is always ready with a smile and patient to a fault with MMUR questions. This dispensary goes above and beyond in customer service and is always open to any issues you might have before or after product purchase. ...Between the rewards points you accumulate and the regular sales they have across all product lines, you will not go broke or sacrifice quality. ...Surterra should be a regular stop. And the Coral Reefer line is AMAZING!


Sara F.


Very friendly staff! They go above and beyond to make you feel welcome. The team is very knowledgeable about all products and very helpful to find the right thing for you. Clean space and quick service.




Surterra is, by far, the best dispensary out of the 5 in my neighborhood. I need a high THC for pain relief, etc. and Surterra generally has some 30%+.  Their discounts and rewards program are the best in the area.  The budtenders and support staff are awesome.


Glenna C.


Surterra has the best pre-rolls in my area of multiple dispensaries to choose from. They're not too tight & burn great. This is the place to get your pre-rolls folks!


Sherry M.


The customer service and products I received are top notch. As a new patient they've taken the time to answer all my questions and ensure that I completely understand, not just make the sale and rush me out the door like other places. The daily sales and special discount offers make things very affordable...the attention I receive from the customer service reps will keep me coming back.


Tony c.


This is my absolute favorite dispensary. Daily deals, amazing customer service, and phenomenal products. Surterra has been coming out swinging with the recent new flower strains! They are by far the most efficient/fastest dispensary I've ever been to. 12/10, highly recommend.


Amanda R.